the sonic formula

June 25, 2014

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sonic commercial summer of shakes

If there’s one consistent thing about fast food ads (other than slow motion bites of gratuitously large meat sandwiches), it’s the formula of humor. Burger King has had some pretty weird commercials that don’t follow suit, but mostly it goes: advertisement, lame joke. Sonic is pretty famous for this. They’ve been rocking the two guys […]

Posted in: Bryce Emley

taco bell’s ‘totally forgettable’ game-day campaign

February 8, 2014

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Taco Bell Game Day Commercial 2013

Special thanks to iSpot.tv, without whom I never would have found this awful commercial online. I can’t embed it for some reason, so you’ll have to watch it via that link if you care to. Super Bowl is over, I know, & thus so is football season. But I’ve been choking back a rant on […]

Posted in: Bryce Emley

turbotax? i’m intuit.

January 5, 2014

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Year of You TurboTax Commercial 2014

Gosh darn. I’ve never been so pumped up to do taxes with software I don’t use. Everything about this commercial is great, which had to be the case to justify a 90-second spot. A major obstacle most ads don’t overcome is finding an emotional pull to get the viewer really invested into the ad. Car […]

Posted in: Bryce Emley

ps4 keeps you hanging on

December 27, 2013

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ps4 commercial

I’ve already talked about how good Playstation’s promos for the PS4 were, but this campaign is cool enough to revisit it now that the product is actually out. This video is the full version of the ad & slightly different from the TV spot, but I wanted the extra 30 seconds of the Lou Reed […]

Posted in: Bryce Emley

almost, acura

November 27, 2013

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Acura RLX Commercial

The world of luxury car commercials is an interesting one; from Don Draper doing voiceover for Mercedes-Benz to cars showing off stupid, excessive features like self-parallel-parking, this is a competitive field of one-upsmanship in which the 5 or 6 major names try to outclass each other. Acura had a good go of it, mostly. I […]

Posted in: Bryce Emley

miller lite gets it right

November 10, 2013

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miller lite punch top can commercial

Miller Lite hasn’t done much right in terms of their actual beer (except, maybe, be cheap or readily available). Their advertising has been pretty standard fare in terms of bottom-shelf beer commercials – funny, largely pointless, comedy celebrities (how did Dodge land the Anchorman promotions?), etc. But after actually trying one of these punch-top cans […]

Posted in: Bryce Emley

discovery channel old school

October 8, 2013

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discovery channel commercial

Somehow this commercial has stayed with me longer than just about any commercial I’ve ever seen – except maybe this Sears one so horrifyingly corny I could have blogged about it then. The “atmosphere” line is what really resonated through the years between the ad’s release & now (YouTube has an autofill for “discovery channel […]

Posted in: Bryce Emley
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